Visit Kent held a series of place marketing workshops facilitated by the global destination marketing agency, Toposophy, as part of the South East LEP’s Business Recovery Programme, ReviVE. The workshops were attended by representatives from organisations across different sectors in Kent, who all provided information on the audiences they speak to, how they talk about Kent and their local area in their own marketing activity, and how they would like to see collective place marketing develop in Kent. We also discussed what practical assets and collateral would help the businesses to speak to their key audiences about the destination more effectively. These workshops were also held across our partner counties in the South East LEP region, including East Sussex and Essex.
The report, created by Toposophy, contains details of the shared findings across the partner regions, including the key drivers for developing place marketing as well as the shared stakeholders and audiences. It then explores the findings from each county individually, bearing in mind that the examples used in the document were case studies shared by participants who attended the workshop.
The report provides detail on:
- The core messages that we successfully communicate as a county and the shared challenges we need to overcome
- The assets and attributes that we should focus more attention on
- The collateral required to help organisations communicate these messages more effectively and cohesively
- The opportunities for future place marketing in Kent
Please take some time to look through this document and look at how the findings from this report can help to shape the work that you do.