This independent Visitor Perception Research study, provides a wealth of insight into the expectations and experiences of our county's visitors.

The study comprises three research phases - a domestic survey, in-depth interviews and international surveys to visitors in France, Spain, Germany and the US. It provides a comprehensive view of how Kent is perceived including feedback and insight into accommodation, experiences, key audiences, key motivators, and decision-influencers, alongside trip characteristics and key sources of information and inspiration when trip planning. The research also gives an insight into how Kent performs against other competitor destinations.

These insights are vital in helping shape business activity and support lobbying efforts for the sector. We encourage businesses to utilise these reports as key tools for activity, including communications, strategy, and funding applications.

Alongside an executive summary, there are detailed reports for both domestic and international markets, plus individual country summaries.